Sales & Lead Generation

Our Service

Sales & Lead Generation

At Operex, we build powerful sales engines for businesses that want consistent growth, predictable revenue, and high-quality customer acquisition. Our Sales & Lead Generation services combine human communication, proven sales psychology, and industry-tested strategies. With Operex, you don't just get callers — you get a skilled sales force representing your brand with confidence, empathy, and precision.

Our trained agents engage prospects at every stage of the sales funnel — from awareness and interest to conversion and retention. We manage everything from cold outreach and qualification to appointment scheduling and closing support. The goal is simple: deliver measurable sales outcomes while maintaining a premium customer experience.

B2B Sales

B2B sales require intelligence, patience, and strategic communication — and that is where Operex excels.
Selling to businesses is not a one-call job; it requires understanding industries, decision-making layers, budgets, timelines, and pain points. Operex provides knowledgeable, articulate, and data-driven B2B sales professionals who know exactly how to communicate with executives, managers, and procurement teams.

We focus on value-based selling, where our agents explain “why your solution matters” instead of simply presenting features. This helps in building trust and long-term partnership potential. Operex also trains agents in objection handling, competitive positioning, and follow-up cycles to ensure no opportunity slips through the cracks.
We work with CRM systems, lead databases, and sales automation tools to track every interaction. This creates full transparency for clients and ensures a predictable sales pipeline. Operex B2B teams specialize in SaaS, finance, logistics, IT solutions, digital services, and more.

B2C Sales

B2C sales are emotional, fast-paced, and high-volume — and Operex delivers highly persuasive professionals who connect instantly with customers. Our approach focuses on understanding customer motivations, desires, and concerns. This allows our agents to speak to customers in a friendly, trustworthy, and compelling tone.

Operex B2C teams are trained to handle large call volumes without compromising quality. We optimize call scripts, personalize conversations, and adapt the pitch based on customer behavior and buying patterns. From product promotions to subscription selling, upgrades, and renewals — we ensure every call has the potential to convert into revenue.

We also track customer preferences, buying triggers, and call outcomes to continuously improve the sales process. With Operex, businesses see increases in conversions, reduced churn, and a stronger brand connection with consumers.

Telemarketing

Telemarketing is still one of the most effective ways to reach potential customers directly — but only when done correctly. At Operex, our telemarketing services combine professionalism with modern sales tactics to create campaigns that produce real results.

Our teams handle cold calling, warm calling, lead nurturing, product promotion, survey campaigns, awareness drives, and database reactivation. We follow compliance standards and ethical calling guidelines to protect your brand reputation while maximizing outreach success.

Operex telemarketing agents are trained in pace control, tonality, storytelling, and dynamic script usage. They know how to capture interest within the first few seconds, handle resistance, and gently guide customers toward a positive action.

Every campaign comes with performance analytics, including call counts, connects, interest levels, conversion ratios, and customer feedback — giving you full clarity on ROI.

Upselling & Cross-Selling

Operex helps businesses generate more revenue from existing customers, which is often the most profitable form of growth. Our upselling and cross-selling services rely on understanding customer history, behavior, and needs in order to position relevant upgrades or add-on products.

Our agents are trained to identify when a customer is ready for an enhanced plan, premium service, extended warranty, additional feature, or a complementary product. Instead of being pushy, Operex uses a consultative selling approach, where agents guide customers through the benefits and value they will receive.

We design personalized offers, create customer-target lists, and use customer journey data to improve success rates. Through warm tone, empathy, and smart positioning, Operex helps businesses significantly increase average order value (AOV) and customer lifetime value (CLV).

Appointment Setting

Appointment setting is the heart of many sales operations. Operex provides highly organized and detail-focused appointment setters who ensure your sales team only talks to qualified, interested prospects.

We handle everything — from cold outreach and nurturing to scheduling and confirmation. Our agents verify interest, need, budget, timeline, and authority before booking the appointment, ensuring your sales team always speaks to high-quality leads.

Operex manages calendars, CRM entries, follow-up calls, and reminder messages to reduce no-shows and maximize your closing opportunities. This service is ideal for consultants, agencies, financial services, healthcare providers, real estate companies, and enterprise solutions.

Lead Qualification

Raw leads often waste your sales team’s time — Operex filters out the weak ones so you only focus on real opportunities. Our lead qualification process identifies whether the prospect has the budget, authority, need, and timeframe (BANT) to become a customer.

We conduct structured discovery calls, verify data, analyze interest level, document requirements, and classify each lead as cold, warm, or sales-ready. This improves the efficiency of your sales funnel and increases your closing ratio.

Operex uses CRM systems, lead scoring models, and custom qualification frameworks tailored to your business. By passing only high-quality leads to your internal team, we help you save time, reduce costs, and close more deals.